Internet or digital marketing has been around for so many years now and although it still has its uses, SEO has become the new standard when it comes to promoting your website.
This is not to say that digital marketing doesn’t have its place in helping increase traffic to your website; I am just saying that the vast majority of efforts are mostly towards the use of SEO nowadays, with the corporate world having entire businesses that focus on selling SEO packages.
Anyway, there are new trends that will change the way we do digital marketing to help improve site traffic. Here are just some of them:
Prominent Use of Videos
Now, hold on for a second. You might be thinking that we already use videos in our content and on our websites. That is true, however, most content creators still rely on the written word more than using just video content.
However, according to most surveys, video content will become king in coming years. So, expect to see more videos pop up when you visit any website any time soon.
Credible Articles Will Be a Thing
In today’s world, when you just have articles that contain interesting and informative data, you will be fine. However, Google and other search engine algorithms will be tweaked to suit content that includes credible sources.
So in the future, gone are the days where good content will suffice. You will then need to create content that not only provides good information, but you also have to cite your sources of data as well.
- Snippets Invasion
If you have pretty good content– so good that it provides the most suitable solution to the user’s query, then it will be featured as a snippet and it will be placed prominently on the top portion of the SERPs.
As Google announced, there will be more emphasis on the use of Snippets in the near future. So long as you have articles that satisfy the user’s intent the most, then it will most likely be the one featured on the top of the page.
As more and more people use their smartphones to access the internet, people who just employ the traditional SEO tactics will have to revisit their strategies since Google now demands websites to become more mobile friendly.
On top of that, there is also an emphasis for site loading speeds as well as easier navigation. Once you’ve made your website mobile-friendly, you’re going to get a boost in ranking.
Searching Information on Social Media
Social media has become a thing so much so that it is being used as a secondary search platform for information.
For instance, you can search for your favourite artist, group, or band directly on the platform and you can find a lot of information about them as well.
Although search engines are still the primary choice when it comes to looking for specific information, it would seem that social media are a close second.